Release Thuppakki

1 release

1.1 distribution
1.2 marketing
1.3 home media

release

thuppakki released on 13 november 2012, coinciding diwali day. film released in more 1500 screens, becoming widest release vijay film @ time.

upon release, islamic group protested against film, claiming portrayed muslims terrorists , traitors. murugadoss, s. thanu , vijay s father s. a. chandrasekhar later tendered open apology representatives of 23 different muslim outfits, , agreed delete scenes objections raised, after activists had gathered near vijay s residence @ neelankarai , raised slogans against him , film in arabic , urdu.

distribution

the distribution rights thuppakki in tamil nadu bought gemini film circuit. several distributors including bellamkonda suresh, geetha films , suresh films competing telugu dubbing rights, svr purchasing rights ₹ 15 crore, second highest in terms of obtaining telugu rights after kamal hasan s dasavathaaram. atmus entertainment had reportedly paid highest price vijay film distribute film in north america. distributed in france br films international in more 10 centres.

marketing

thuppakki s first poster leaked on internet on 30 april 2012, day prior scheduled release. poster, depicted vijay holding cigar in mouth, criticised social activists violating indian tobacco act, prohibits advertising tobacco products. murugadoss explained promotional purposes , added film had no such scenes, claiming small sequence featuring vijay smoking had been deleted film.

in october 2012, promotional poster, depicted police-uniform clad vijay carrying aggarwal on hands claimed have been lifted poster of officer , gentleman (1982) depicted lead actor richard gere lifting actress debra winger. murugadoss claimed thuppakki did not have army backdrop gere s film set in mumbai instead, going on assert in film original. admitted have used poster of officer , gentleman, , told hindu, sometimes, admire sub-consciously becomes part of work .

the makers announced film s first trailer released on 22 june, during vijay s birthday. however, teaser release postponed 1 july, avoid clashing theatrical release of saguni. upon progression, teaser , poster launch event delayed because of case filed against makers filmmaker ravi devan, claimed title similar of film kallathuppakki, registered in 2009. after ravi devan withdrew case in october, first trailer released in same month.

home media

the broadcasting rights purchased star vijay ₹11 crore (us$1.7 million). overseas dvd marketed lotus fivestar , seyons tsk.