the abc logo 1 of recognisable logos in australia. in years of television, abc had been using lissajous curves fillers between programmes. in july 1963, abc conducted staff competition create new logo use on television, stationery, publications, microphone badges , abc vehicles. in 1965, abc graphics designer bill kennard, had been experimenting telerecording of cathode ray oscilloscope displays, submitted design part of waveform oscilloscope. letters abc added design , adopted abc s official logo. kennard presented £25 design.
since original introduction in 1965, has been updated several times, including introduction of colour television in 1975. line thickened feature colour in logo. 1975 logo longest-running logo, lifespan of 27 years. in 2001, introduction of digital television in australia, abc television adopted modified version of logo, featuring silver 3d , losing on , under design. however, despite launch of logo, 1975 logo still used corporation. in july 2002, celebrate abc s 70th anniversary, corporation adopted new logo across media. new logo still used silver 3d colour reverted on , under design. in 2014, part of abc1 s renaming abc tv , 1975 logo brought on-air presentation. despite this, 2002 silver logo remains in usage corporation.
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