different sans-serif designs take different decisions on proportions of capitals. futura’s capitals inspired roman square capitals, considerable variation in width. helvetica’s more uniform in width, following grotesque model. different designers have expressed different opinions on style preferable.
influences of helvetica included schelter-grotesk , haas normal-grotesk. attracting considerable attention on release neue haas grotesk, linotype adopted neue haas grotesk widespread release.
in 1960, name changed haas german parent company stempel helvetica (meaning swiss in latin) in order make more marketable internationally. comes latin name pre-roman tribes of became switzerland. intending match success of univers, arthur ritzel of stempel redesigned neue haas grotesk larger family. design popular, , rapidly made available phototypesetting systems original metal type. many imitations , knock-offs rapidly created.
in late 1970s , 1980s, linotype licensed version xerox , adobe , apple, guaranteeing importance in digital printing making 1 of core fonts of postscript page description language. rights held monotype imaging, acquired linotype; advanced neue haas grotesk release (discussed below) co-released font bureau.
characteristics
tobias frere-jones
tall x-height, makes easier read in smaller sizes , @ distance
quite tight spacing between letters
an oblique rather italic style, common feature of grotesque , neo-grotesque typefaces.
narrow t , f.
square-looking s.
bracketed top flag of 1.
rounded off square tail of r.
concave curved stem of 7
two-storied (with curves of bowl , of stem), standard neo-grotesque feature
like many neo-grotesque designs, helvetica has narrow apertures, limit legibility onscreen , @ small print sizes. has no visible difference between upper-case , lower-case l , although number 1 quite identifiable flag @ top left. tight, display-oriented spacing may pose problems legibility. in situations matters, other designs intended legibility @ small sizes above all, such verdana, meta or trebuchet or monospace font such courier, makes letters quite wide, may more appropriate.
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