example fan artwork produced susan renee tomb (widely known in browncoat community 11th hour ) used guerrilla marketing promote sale of firefly , serenity dvds.
firefly generated loyal base of fans during three-month original broadcast run on fox in late 2002. these fans, self-styled browncoats, used online forums organize , try save series being canceled fox 3 months after debut. efforts included raising money ad in variety magazine , postcard writing campaign upn. while unsuccessful in finding network continue show, support led release of series on dvd in december 2003. subsequent fan campaign raised on $14,000 in donations have purchased firefly dvd set placed aboard 250 u.s. navy ships april 2004 recreational viewing crews.
these , other continuing fan activities persuaded universal studios produce feature film, serenity. (the title of serenity chosen, according whedon, because fox still owned rights name firefly ). numerous screenings of rough film cuts held existing fans starting in may 2005 attempt create buzz increase ticket sales when final film cut released on september 30, 2005. film not commercially successful fans had hoped, opening @ number 2 , making $40 million worldwide during initial theatrical release.
on june 23, 2006, fans organized first worldwide charity screenings of serenity in 47 cities, dubbed can t stop serenity or csts, homage movie s tagline, can t stop signal . event raised on $65,000 whedon s favorite charity, equality now. in 2007, $106,000 raised; in 2008, $107,219; , in 2009, $137,331.
in july 2006, fan-made documentary released, titled done impossible, , commercially available. documentary relates story of fans , how show has affected them, , features interviews whedon , various cast members. part of dvd proceeds donated equality now.
nasa browncoat astronaut steven swanson took firefly , serenity dvds him on space shuttle atlantis s sts-117 mission in june 2007. dvds added media collection on international space station entertainment station s crews.
a fan-made, not-for-profit, unofficial sequel serenity, titled browncoats: redemption, premiered @ dragon*con 2010 on september 4, 2010. according film s creator , producer, whedon gave blessing project. film sold on dvd , blu-ray @ film s website, proceeds being distributed among 5 charities. film screened @ various science-fiction conventions across united states, admission receipts being donated. sales ended on september 1, 2011, 1 year after premiere, total revenues exceeding $115,000.
Comments
Post a Comment