the original usage refers usage clan motto among highland clans. marketing slogans called taglines in united states or straplines in united kingdom. europeans use terms baselines, signatures, claims or pay-offs. sloganeering derogatory term activity degrades discourse level of slogans.
slogans used convey message product, service or cause representing. can have musical tone or written song. slogans used capture attention of audience trying reach. if slogan used commercial purposes, written memorable/catchy in order consumer associate slogan product representing. slogan part of production aspect helps create image product, service or cause s representing. slogan can few simple words used form phrase can used in repetitive manner. in commercial advertising, corporations use slogan part of promotional activity. slogans can become global way of identifying or service, example nike s slogan helped establish nike identifiable brand worldwide.
slogans should catch audience s attention , influence consumer s thoughts on purchase. slogan used companies affect way consumers view product compared others. slogans can provide information product, service or cause advertising. language used in slogans essential message wants convey. current words used can trigger different emotions consumers associate product with. use of adjectives makes effective slogan; when adjectives paired describing nouns, bring meaning of message out through words. when slogan used advertising purposes goal sell product or service many consumers through message , information slogan provides. slogan s message can include information quality of product. examples of words can used direct consumer preference towards current product , qualities are: good, beautiful, real, better, great, perfect, best, , pure. slogans can influence way consumers behave when choosing product buy.
slogans offer information consumers in appealing , creative way. slogan can used powerful cause impact of message essential cause. slogan can used raise awareness current cause; 1 way showing truth cause supporting. slogan should clear supporting message. slogans, when combined action, can provide influential foundation cause seen intended audience. slogans, whether used advertising purpose or social causes, deliver message public shapes audiences opinion towards subject of slogan.
known text human hears or reads constitutes merely 7% of received information. result, slogan merely possesses supportive task. (rumšienė & rumšas, 2014). looking @ slogan supportive role brands image , portrayal helpful understand why advertisers need careful in how construct slogan, needs mold other components of brand image, being logo , name. example, if slogan pushing towards environmentally friendly, yet logo , name seemed show little concern environment, harder brand integrate these components successful brand image, not integrate towards common image.
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