helvetica among used sans-serif typefaces. versions exist latin, cyrillic, hebrew, greek, japanese, korean, hindi, urdu, khmer, , vietnamese alphabets. chinese faces have been developed complement helvetica.
helvetica popular choice commercial wordmarks, including 3m (including scotch tape), american apparel, basf, behance, blaupunkt, bmw, diaspora, ecm, funimation, general motors, j. c. penney, jeep, kawasaki, knoll, kroger, lufthansa, motorola, nestlé, oath inc., panasonic, parmalat, philippine airlines, sears, seiko epson, skype, target, texaco, tupperware, viceland, , verizon. apple used helvetica system typeface of ios until 2015. notably, 1967 2013, logo american airlines featured 2 upper case (aa) , wordmark using font.
helvetica has been used u.s. government; example, federal income tax forms set in helvetica, , nasa used type on space shuttle orbiter. helvetica used in united states television rating system. canadian government uses helvetica identifying typeface, 3 variants being used in corporate identity program, , encourages use in federal agencies , websites.
a hand-cut rubylith master used in 1983 phototypesetting release of helvetica neue.
helvetica commonly used in transportation settings. new york city s metropolitan transportation authority (mta) adopted helvetica use in signage in 1989. 1970 1989, standard font standard medium, american release of akzidenz-grotesk, defined unimark s new york city transit authority graphic standards manual. mta system still rife proliferation of helvetica-like fonts, including arial, in addition old signs in medium standard, , few anomalous signs in helvetica narrow.
helvetica used in washington metro, chicago l , philadelphia s septa, , madrid metro. amtrak used typeface on pointless arrow logo, , adopted danish railway company dsb time period. in addition, former state-owned operator of british railway system developed own helvetica-based rail alphabet font, adopted national health service , british airports authority.
the typeface displaced uses in 1990s increased availability of other fonts on digital desktop publishing systems , criticism type designers including erik spiekermann , martin majoor, both of whom have criticised design omnipresence , overuse. majoor has described helvetica rather cheap failure move on model of akzidenz-grotesk.
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