Kirkland Signature Costco

kirkland signature branded bottled water, pictured in 2005

kirkland signature costco s private label. sold costco @ website , warehouses, , trademarked company. name derived location (from 1987 1996) of costco s corporate headquarters, kirkland, washington.

costco introduced kirkland signature private label in 1992. idea provide brand name quality products @ discounted prices. counteract consumer confidence problem common in store branding, kirkland signature employs co-branding. according costco, while consumers may wary of same-store-branding, less wary of brands familiar , trust.