helvetica flair
designed phil martin @ alphabet innovations, helvetica flair unauthorised phototype-period redesign of helvetica adding swashes , unicase-inspired capitals lower-case design. considered hallmark of 1970s design, has never been issued digitally. considered highly conflicted design, helvetica seen spare , rational typeface , swashes ostentatious: font designer mark simonson described sacrilegious . martin later claim have been accused of typographic incest 1 german writer creating it.
helvetica flair 1 of several derivative fonts created martin in 1970s (and particularly questionably legal one, since directly named helvetica ). martin produced heldustry , fusion of helvetica , eurostile, , helserif , redesign of helvetica serifs, , these have both been digitised.
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