1 radio career
1.1 olde frothingslosh
1.2 other products advertised on show
1.3 regulars on show
radio career
cordic born in hazelwood neighborhood of pittsburgh , attended central catholic high school. started in radio staff announcer , substitute sportscaster @ wwsw-am. when morning host davey tyson left station in 1948, cordic 1 of number of staffers given opportunity replace him. @ first straightforward announcer, cordic began introducing comedy program—first in subtle ways, such reading sports score east overshoe university along real scores, , later adding repertory company of supporting comic characters. morning show, renamed cordic & company, became popular in pittsburgh.
in 1954, cordic & company moved kdka (am) on labor day, 1 of first times american radio station had hired major personality directly local competitor. popular bette smiley had decided retire full-time kdka wake-up show radio gift shoppe of air , move sunday-only condensed version on wcae in august 1954 in order raise young son robbie. cordic s immediate predecessor in morning slot ed , rainbow show, featuring ed schaughency elmer waltman cast in role of rainbow, janitor. waltman dropped, , schaughency moved afternoon show called schaughency s record cabinet. schaughency lasted less 2 years in role before replaced art pallan, came on wwsw. schaughency took on new role news reader , moved mornings, delivering newscasts during cordic & company. cordic show s ratings continued grow until, @ points, had 85 share—meaning 85% of radios in pittsburgh tuned cordic & company while on. end of tenure in pittsburgh, cordic reportedly earning $100,000 year, huge sum radio host @ time.
olde frothingslosh
one of cordic s memorable running gags @ both wwsw , kdka fake advertisements olde frothingslosh , pale stale ale foam on bottom. beer supposedly brewed sir reginald frothingslosh @ upper crudney-on-the-thames. in 1955, pittsburgh brewing company began issuing special christmas-season cans , bottles of olde frothingslosh filled real beer.
since cordic ad read foam on bottom , bottles & cans packed upside down in cases. humorous labels changed every year , became favorites of collectors. brewery (as few other small local pittsburgh breweries such tech beer) released new editions of olde frothingslosh after cordic left pittsburgh, continuing until 1982 , reviving brand in 1998, , more in 2007 (currently available).
other products advertised on show
cordic advertised wide variety of whimsical products on show, including crudley white liner (an automobile 18 inches wide, designed drive on white line divided highways), mediocre cigarettes in crush-proof package made of stainless steel, , cordoco gasoline (it prevents undependable gas gauge problems compressing 10 gallons 9). product book of sports misinformation, memorize alleged facts , win bar bets using book proof. cordic produced short-lived radio show composed of simulated baseball games, based on 1620 computer program developed john burgeson of ibm corporation.
regulars on show
two characters visited cordic regularly on show omicron , matiltacron, girl friend aliens venus. accompanied noodnicron jupiter. after arriving noisily in flying saucer, cordic had explain humans puzzled them. noodnicron apparently shaped billiard ball, in 1 famous skit injured while resting on large green field when earth people began poke him long sticks , shoot deaf , dumb jovians @ him. omicron reportedly helped finish drilling fort pitt tunnels accidentally flying saucer through them when incomplete , crashing unfinished section , out other side. brunhilda, spectacularly overweight jolly young woman heavy western pennsylvania accent, regular. when arrived, listeners hear booming footsteps followed opening of freight door (because not fit through regular doors). cordic called bruny , called him chub , although thin man. frequent guest carmen monoxide, taxidermist. in 1 episode, carmen runs afoul of milove, resident cow. milove , milk, milkman collected milk had runins on whether milking cow. mr goat present in audience , became offended when rudely pushed aside bruny seat. of material here , more can seen @ official cordic web site including memorable moments on radio , of ads printed locally in pittsburgh.
louie adamchevits, garbageman 1 of best-known regulars. spoke unspecified ethnic accent, called garbage truck catherine , proudly featured in better homes , garbage magazine. had reputation hip boots , polka yipping , stomping awards. roquefort q. lafarge fussy studio announcer, mr. murchison mean boss, , max korfendigas always-tipsy golf pro. every year, cordic ran brick throwing contest bluff down b&o train yard below. run greasy thumb mcgilligan , fake contest drew hundreds of viewers bluff see event.
cordic had creative team wrote many of routines , provided voices characters. although cast changed on years, main contributors sterling yates, karl hardman, bob trow , charlie sords. advertising man bob mccully wrote show, not performer. hardman s long-time partner, marilyn eastman, contributed writer , voice actor.
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