the great white way formed in 1910 white pole auto club. route built along chicago, rock island & pacific railroad between council bluffs , des moines. members of auto club painted poles along route white, lead route known white pole road. great white way passed through oakland, atlantic, adair, de soto, , valley junction. in late 1912, great white way extended east davenport, passing through pella, oskaloosa, washington, , muscatine. in 1913, when iowa state highway commission began registering named trails longer 25 miles (40 km), great white way association paid $5.00 fee ($121.00 in 2016 dollars) become first official registered highway route on july 30, 1914. when primary highway system created, great white way assigned primary road no. 2.
in 2002, group of residents adair, casey, menlo, stuart, , dexter formed new group promote white pole road. intention bring visitors towns diverting traffic nearby i-80 / us 6 corridor south , onto historic road. poles painted white 9 feet (2.7 m) high line along 26-mile (42 km) drive. white pole road logo signs in each town give short history of town , founders.
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