the bort joke in episode inspired vanity plates among fans.
in original broadcast, itchy & scratchy land finished 67th in ratings week of september 26 october 2, 1994, nielsen rating of 9.0, equivalent approximately 8.6 million viewing households. third highest-rated show on fox network week, following beverly hills, 90210, x-files, , tied melrose place.
the episode placed seventh in 2003 entertainment weekly list of top 25 episodes of series, authors remarking, when animatronics attack, showdown between man , machine—okay, homer , giant robot mouse—is uproarious rebuttal capitalism run amok. warren martyn , adrian wood called untypical episode, thin plot , added s been disneyland point . episode number 6 on msnbc s top ten simpsons episodes list, compiled in 2007.
in 2014, simpsons writers picked scratchtasia episode 1 of 9 favorite itchy & scratchy episodes of time.
the scene in gift shop bart finds personalized license plate name bort has become part of popular culture, inspiring vanity plates among fans , souvenirs in simpsons-themed stores @ universal orlando. writer bill oakley said liked joke surprised took on legendary status . planet simpson author chris turner called joke unmistakably simpsonian .
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