History Brand ambassador

1 history

1.1 rise of brand managers
1.2 era of change
1.3 evolution of brand managers brand ambassadors
1.4 college campus brand ambassadors

history
rise of brand managers

the concept of brands , brand marketing have evolved on decades. traditionally, consumers familiar few products available in market. beginning 1870s number of companies began pushing branded products, familiarized consumers more brands. 1915 through 1920s, manufacturer brands established , developed further, increased companies reliance on brand advertising , marketing. however, great depression led severe drawback in brand progress, companies left few ways increase revenue , business on track. sake of brand , survival in hopeless market, companies such procter , gamble, general foods , unilever developed discipline of brand management. brand manager system refers type of organizational structure in brands or products assigned managers responsible performance.

era of change

from early- mid-1950s mid-1960s, more firms moved toward adopting brand managers. sudden boom in economy, followed growing middle class population , birth rate, increased demand products within market. led steady competition among number of manufacturers found hard products noticed amidst pre-existing brands. year 1967, 84% of large consumer packaged goods manufacturers had brand managers. brand managers being referred product managers sole priority shifted brand building boosting company s sales , profit margin. product manager man of hour in marketing organizations.... modern marketing needs product manager, raved 1 1960 s article.

over course of several years, brand managers continued exist medium boost company revenue. in 1990s, marketing uk highlighted brand managers part of outdated organizational system while brand manager system has encouraged brand proliferation, in turn has led debilitating cannibalization , resource constraints.

evolution of brand managers brand ambassadors

from 1990s 2000s, brand management evolved brand asset management. davis defined brand asset management strategy balanced investment approach building meaning of brand, communicating internally , externally, , leveraging increase brand profitability, brand asset value, , brand returns on time.

college campus brand ambassadors

campus ambassadors (also known “brand representatives” , “brand ambassadors”) college students spread word company represent. goal of campus ambassadors company marketing programs on campus target college demographic. can achieved throwing events, hosting workshops, , utilizing social media promote brand or company.