1 mobile operator (overseas)
1.1 mexico
1.2 argentina
1.3 peru
1.4 ecuador
1.5 guatemala
mobile operator (overseas)
supported telefónica , taking benefit of new telecommunications regulations, brand tuenti launched in latin-american countries, starting mexico. brand promoted whole-new mobile operator hit market, although works based on movistar (telefónica) infrastructure. beginning, offer aimed young market: releasing simple plans (called combos ) @ competitive rates. both, strategy , offers different in latin-american countries spain due technical limits, among other reasons.
even though might differ @ strategy , operational level spain, overseas customers can still take advantage of mobile application manage mobile accounts. approach, philosophy remains same: offering control services, instant messages , calls users of app, vozdigital calls (availability in countries, call destinations , functionalities might vary).
mexico
june 26, 2014 key date first official announcement of international launch: brand tuenti started operations in mexico. there celebration @ campus party mexico, giving away free 2,500 sim cards users provide feedback.
two years after brand release, in july 2016 brand quietly ceases activity. customers migrated automatically movistar , tuenti s social media profiles mexico removed. sebastian muriel, ceo of tuenti, claimed in interview results of brand in mexico not expected due monopolistic situation of telephony market.
argentina
tuenti replaced brand quam , owned telefónica on november 18, 2014. plus, moment, users able access tuenti s mobile application watch , manage services.
peru
on october, 2014, peru became third country in brand released. peru first country apart spain in vozdigital launched, enabling customers make calls (but not receive them) national fixed line or mobile destination through device , internet connection.
ecuador
the brand launched on may 29, 2015, advertising campaign named libérate (free yourself).
guatemala
brand launched on june 22, 2017, massive media campaing called sin pajas , using #sinpajas principal hashtag campaing.
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